With the staggering growth of mobile devices, in every shape and size, it is essential that any form of web development is mobile friendly. So much so, that Google is penalising websites that do not have a mobile-friendly website. Mobile web usage is constantly on the rise, with more than half of all website traffic coming from mobile devices. By not having a mobile-friendly website, you are possibly excluding 50% of the your market.

Responsive design is one of the many techniques available to build mobile-friendly websites and is the preferred method by Incredible Web because it is much more maintainable over any other approach. Also, responsive website statistically perform better for search-engine optimisation than any of the other options.