Prior to the formalisation of user experience, web developers would build interactions which they thought were right, with little focus on aesthetics or brand. With the transformation of the web, websites have become more complex and feature-rich and at Incredible Web we made user experience a priority.

When building a website component, we follow industry standards to ensure that users understand the component, are able to use it and possibly even love to use it. A user who loves your website and your services, is primarily a user who will return, but more importantly is one who will promote your website and services to friends and family (or Facebook groups too nowadays).