William Hill Se

William Hill is one of the world’s leading sports betting and gaming, it’s a recognizable and trusted brand in these global markets. The strong brand has a presence in eight countries worldwide and is licensed in four of the world largest regulated gambling market.

Incredible Web’s were commissioned to build a native mobile solution available on both app stores Android and iOS for William Hill.se.

The goal was to improve the betting experience of users on mobile or tablet as well as to maximise the potential of the Apple Appstore. To satisfy the Apple Appstore requirements, Incredible Web developed Fingerprint authentication and Touch-Id by using a Single-Sign-On mechanism. Apart from making the app eligible for the Appstore it also improves the usability of the app by avoiding having the user input the email address and password at every login or whenever the session expires.

The native wrapper application is also capable of PUSH notifications and other native device capabilities designed to stimulate user engagement.